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Your online presence, held to a published standard.

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Reference

The Standard, version 1.1

matheus@standard.online

Standard states what it does. Nothing published here is legal, accounting or professional advice, and nothing is an assessment of a client’s position.

© 2026 Standard

The Standard — v1.1

Six services, one subscription.

Not six products. Six things that happen continuously because the practice is subscribed — and every one of them points at the section of the Standard that specifies it.

Every service, and the clauses that specify it

Each service below names its section. “Is that included?” is settled by reading a clause, not by negotiating.

01

PRESENCE

The site itself: it exists, it is correct, it is fast, it is in the languages of the market, and it changes when the practice changes.

Section §3 PresenceClauses ST-3.1 · ST-3.2 · ST-3.3 · ST-3.4 · ST-3.5 · ST-3.6

02

CONTENT

What the practice publishes: drafted in the language of publication, approved by a named person at the practice, published, recorded.

Section §4 ContentClauses ST-4.1 · ST-4.2 · ST-4.3 · ST-4.4 · ST-4.5 · ST-4.6 · ST-4.7 · ST-4.8

03

ACQUISITION

How people arrive: pages that answer the questions actually asked, and outreach only where the practice has authorised it in writing — and only where the profession and the country permit it at all.

Section §5 AcquisitionClauses ST-5.1 · ST-5.2 · ST-5.3 · ST-5.4 · ST-5.5 · ST-5.6 · ST-5.7

04

FOLLOW-UP

What happens after first contact: the reply, its delay, and the precise moment a person at the practice becomes responsible.

Section §6 Follow-upClauses ST-6.1 · ST-6.2 · ST-6.3 · ST-6.4 · ST-6.5

05

ASSISTANT

An assistant on the practice's site, in both working languages, answering from the practice's own material. It states that it is an AI system, captures who asked and about what, and hands each enquiry to a named person. Every conversation is a record entry.

Section §9 AssistantClauses ST-9.1 · ST-9.2 · ST-9.3 · ST-9.4 · ST-9.5

06

SYSTEMS

Internal work that repeats, automated: intake that stops being retyped, document requests that chase themselves, confirmations, reminders, equipment revisions, consumable reordering, and assembly still done by hand.

Section §10 SystemsClauses ST-10.1 · ST-10.2 · ST-10.3 · ST-10.4 · ST-10.5 · ST-10.6

Scope of Systems

A service with no boundary cannot be delivered to the same standard twice. This table is that boundary, and §10 of the Standard now specifies the service it bounds.

In scopeOut of scope
Two automations built, tested and documented per monthA new system of record the practice does not already run
Work that is internal, repetitive and rules-basedAnything that reads a patient's answer for clinical meaning
Systems the practice already pays for and already usesSoftware the practice would own and have to maintain
Documentation, so the practice can run it without StandardAnything needing a presence on the practice's premises
Unused months do not accumulate. Wanting more every month is a different engagement from the one this table scopes, and that is said at the start rather than discovered later.

PRESENCE · CONTENT · ACQUISITION · FOLLOW-UP · ASSISTANT · SYSTEMS