What we do not do.
We keep pages and pass documents on; we never act on the patient. None of what follows is done for any practice, and each line says what is done instead.
- 01
Collecting reviews, or asking only the patients likely to leave a good one
Instead
An unconditional invitation to give the practice feedback, privately, with no star rating suggested and no sorting of who is asked — where the profession and the country permit it.
- 02
Filtering or removing comments to protect an image
Instead
Removal of unlawful content only — insults, anything identifying a patient, third-party medical claims — under a written rule; every removal is recorded with its reason.
- 03
Buying search, social or short-video advertising for medical aesthetic procedures
Instead
Nothing. In no country.
- 04
Questionnaires that screen a patient for contraindications
Instead
The practice’s own form, passed on unaltered and timestamped. We record that it was sent and that it came back; we do not write it, nothing is triggered by its answers, and we read no clinical meaning into it.
- 05
Follow-up messages that ask about pain and steer by the answer
Instead
The practice’s own follow-up messages, on its own schedule, with a person always within reach. No question that invites a description of symptoms, and nothing that changes with the reply.
- 06
Reading a photograph to steer someone towards a consultation
Instead
The practice’s own orientation questionnaire, passed on, timestamped and read by the practitioner. No image of a person is analysed, for any purpose.
- 07
Detecting complications in what a patient writes
Instead
No message is read for clinical meaning; each is handed to someone at the practice.
- 08
Holding a patient record
Instead
No medical record is held. The history of the work is held in Frankfurt; each practice’s data there is isolated by the database itself, and the content of enquiries is held apart, encrypted.
- 09
Holding deposits or card details
Instead
A link to the practice’s own payment provider, and an entry noting that the booking was secured. No payment instrument and no card data is held.
- 10
Re-contacting patients according to the procedure they had
Instead
Nothing.
- 11
Displaying device or batch traceability
Instead
Publishing what the practice supplies about its own equipment, approved by the person designated and recorded like any other publication.
- 12
Auditing a practice against the rules of its professional body
Instead
We state what was published, when, and under which clause. What that means for a practice is a matter for the practice and its advisers.