That is a decision rather than an omission, and this page is the reasoning. Everything else about the engagement is published — the specification, the boundary of every service, the terms below — so the one thing you cannot read here is the figure, and you can read why.
None of this waits for a conversation.
Month to month. No setup fee, no minimum term, cancel at any time.
Nothing is charged before the site is live. The first invoice follows the first delivery, not the signature.
One subscription covers every service. The Standard, the record, the second language and working inside the rules of the market are never priced separately.
The operating entity is being formed in Prague, so intra-EU business invoicing is reverse-charged and every figure named is exclusive of tax.
A single published figure would be wrong for most of the people who read it. What Standard may run differs by country, and which acts a practice performs decides how much of the catalogue applies at all. One number would misstate the engagement in one direction or the other, and a table of them would be a price list for a decision that is taken one practice at a time.
The call also does something a page cannot: it establishes the country, the profession, and which acts the practice performs. Those three decide which variant of the Standard binds the engagement, how far the follow-up service extends, and whether outreach is available at all. They are the first act of diligence rather than a sales stage, and they have to happen before there is a contract.
The cost of this is worth stating, because it is real. Quote-on-request is the custom in this market, and Standard used to publish a figure and does not any more. The transparency that is left is the part that was always load-bearing: a specification published before it is sold, and a record open at any hour.
One conversation, thirty minutes, and it is not a pitch. The Standard was read before it was booked — a practice that has read it, and read a live record at the preview, already knows what it is buying. What it does not know is the figure, and that is the part the call is for.
The figure is derived beforehand and named in the room, not improvised. There is no proposal document and no negotiation on scope: the close is a clause. If a proposal were needed, the Standard would not have done its job, and that would be a finding about the Standard.
The first thirty days are front-loaded by design. Activation is the expensive month; steady state is cheap.
| Days 1–3 | The practice reads the Standard. One conversation. It subscribes or it does not. |
|---|---|
| Week 1 | A recorded review of the present state — observations against clauses, no verdicts. Material collected, named people identified, the data processing agreement signed. |
| Week 2 | The site is live or corrected. The record opens, and access to the desk comes with it. |
| Week 3 | First publication, approved by the named person. First automation identified and agreed. |
| Week 4 | The assistant is live on the site. The first automation is running and documented. |
The review in week one records what is there and the clause of Standard's own specification it relates to. It reaches no legal, deontological or regulatory conclusion — that is a determination for the practice and its own adviser, and it is not one Standard makes in writing or in conversation.